Hey guys, it’s Greg with Apple Explained,
and today we’re going to explore the history of Craig Federighi, also known as hair force
one [clip] We’ll take a look at his early life, career path, and the work he’s done
at Apple. This topic was the third place winner of last
weeks voting poll and if you didn’t get to vote, make sure you’re subscribed, that
way the voting polls will show up right in your activity feed and you can let me know
which video you’d like to see next. But before we begin I want thank iMobie for
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AnyTrans for Cloud today for free, just by clicking the link in the description. So you may have never heard the name Craig
Federighi before, but he’s an integral part of Apple’s executive team. He serves as Apple’s senior vice president
of Software Engineering, reporting directly to CEO Tim Cook. Craig oversees the development of iOS and
macOS, so that means his teams are responsible for delivering the software at the heart of
Apple’s innovative products, including the applications, frameworks, and user interface. Yes, that’s right, he’s responsible for
the user interface of iOS and macOS so that means if you hated the flat, colorful redesign
of iOS 7, just know that it wasn’t all Jonathan Ive’s fault. So where exactly did all of this start for
Federighi? Well it all began in his hometown of Lafayette,
California. An area known for its beautiful rolling hills,
good schools, and wealthy population. Federighi graduated from Acalanes High School
in 1987 which immediately set him on a path to success, since the high school had a pretty
incredible reputation. It was the first school designed by Ernest
Kump and became the prototype for what came to be known as the “California School,”
consisting of rectangular single-story modern buildings in parallel rows separated by gardens,
with no hallways. Its openness to the outdoors and expansion
abilities were revolutionary at the time, and the style was replicated all across the
state. Federighi’s high school also offered an
impressive amount of facilities including a track, several fields (an astro-turf field,
a grass field, and a baseball field), a pool, tennis courts, two gyms, two quads, and a
state-of-the-art performing arts center. Now I’m not sure if any of your high schools
had all of that but mine definitely did not. But what’s more interesting are the arts
programs Federighi was exposed to as a high school student. He had the opportunity to take digital design,
graphic arts, and video production which may have helped him develop an interest in the
work he’d eventually be doing at Apple. After he graduated from Acalanes High School,
Federighi attended the prestigious University of California, Berkley. There, he earned a bachelors degree in electrical
engineering and computer science, and went on to earn a masters in computer science. Now this is where things get exciting for
Federighi. His professional career began at Steve Job’s
computer company called NeXT. He was interested in developing enterprise
programs for the company, something that had never been done before since NeXT was always
focused on the consumer and education markets. Federighi’s biggest breakthrough at NeXT
was creating a piece of software called EoF, or Enterprise Objects Framework. It allowed desktop computers to connect with
a common database used by a business, something that may sound simple in theory, but was actually
a very complex to execute. This EoF software that Federighi developed
was so robust and innovative that it’s still a crucial part of the Xcode program at Apple
today. But his career took a turn in 1996 when NeXT
was acquired by Apple. He stayed on board at Apple for the next three
years until 1999 when Federighi left Apple to join the enterprise IT company called Ariba. The details of his accomplishments at the
firm are vague, but what is known are the leadership roles he played while working there. First he served as Ariba’s Chief Technology
Officer and later as the Vice President of Internet Services. But ten years later in 2009 Federighi left
Ariba and rejoined Apple, where he helped lead Macintosh software engineering. And since then, his role at Apple has only
grown. Just two years after being back at Apple,
Federighi was promoted to vice president of Mac Software Engineering, replacing Bertrand
Serlet who left Apple to focus less on products and more on science. And at this time, Federighi began to develop
a reputation among Apple fans as being quite the comedian when he started appeared on stage
during keynotes. And his first appearance was during Apple’s
2009 Worldwide Developers Conference. He helped Bertrand Serlet introduce Mac OS
X Snow Leopard. He didn’t crack any jokes during that presentation,
but he did have a very natural stage presence that would serve him well later on. Let’s take a quick look at what that keynote
was like [clip] His next appearance was the following year
in 2010 during Apple’s “Back to the Mac” event, where he demoed a few of the new features
that were included in Mac OS X Lion. Let’s look at a clip from that keynote [clip]
As you could see, he still had a very professional demeanor and wasn’t quite ready to show
his playful side. But an interesting power shift took place
at the end of 2012. Scott Forstall, Apple’s senior vice president
of iOS software, left the company, which meant his position was up for grabs. And many people in the tech community were
left wondering who would fill the void Forstall left. Well they got their answer when Apple named
Craig Federighi the senior vice president of software engineering, which meant he would
oversee development of macOS and iOS. Now maybe this new title gave Federighi the
confidence boost he needed to begin to cracking jokes on stage during Apple’s keynotes,
or maybe he’d finally just become comfortable with the environment at Apple. But either way, his presentation during Apple’s
2013 Worldwide Developers Conference came as a surprise to most people watching. He retained his natural stage presence that
we had all come to expect, but added some great humor that no one expected. During this presentation is when he cracked
some of his most memorable jokes that are still talked about today. Let’s take a look at some of them now [clip]
As you could see, his jokes were pretty clever and delivered well thanks to his great stage
presence. So it wouldn’t be surprising to learn that
he developed quite a reputation inside and outside of Apple. But this was just the beginning of Federighi’s
appearances on stage. The following year in 2014 he presented again
during Apple’s Worldwide Developers Conference where he introduced iOS 8 and Mac OS X Yosemite. And again, Federighi gave a great performance. [clip]
Now by this time Federighi basically had his own fan club, and many articles were written
about him by some of his biggest admirers. Here’s an excerpt from a writeup by Alyssa
Bereznak where she writes, “Who is Craig Federighi, you ask? Craig is a cold glass of kombucha after a
tough Bikram yoga class. Craig is the high you get when you catch the
perfect wave and just carve it. Craig is ceramic hors d’oeuvres bowls that
just came out of the kiln perfectly glazed. Craig is the grilled cheese on the In-N-Out
Secret Menu. Craig is the open parking spot on a sunny
day at the bottom of Mount Tamalpais. Craig is a long, cold shower after a weekend
at Burning Man. Craig is avocado toast on the porch as the
sun rises.” I wonder if Craig knows someone wrote that
about him. So another year passed and as Apple’s 2015
Worldwide Developers Conference rolled around, it seemed like Craig Federighi was talked
about almost as much as the new software. And Apple gave the people what they wanted,
since Federighi was on stage for the majority of the 2-hour presentation. During which he introduced iOS 9 and Mac OS
X El Capitan, and he didn’t forget to bring the jokes [clip]
And he delivered again during Apple’s 2016 Worldwide
Developers conference [clip] But in September 2017 Federighi finally experienced
his first technical difficulty on stage during an Apple Special Event. Now before we look at the clip, I should preface
this by saying that the faux pas wasn’t Federighi’s fault. I’ll explain why after we watch what happened
[clip] So the reason why Federighi couldn’t unlock the iPhone with Face ID was because
Apple employees had inadvertently triggered Face ID before the keynote began, requiring
a passcode by the time Federighi tried to unlock it. So it appears Federighi is poised to become
the new presentation rockstar at Apple, a title no one has really had since Steve Jobs. And we can expect to see a lot more of him
in the years to come. So that is the history of Craig Federighi,
and if you want to vote for the next video topic, don’t forget to subscribe. Thanks for watching, and I’ll see you next
time.


100 Comments

Dol Mon · July 18, 2018 at 4:27 pm

I love Craig!!!

Chris Antonello · July 18, 2018 at 4:28 pm

I met Craig in Utah once. It was a few months after the iOS 7 release, so I wanted to say, “I’ve got my iPhone in my pocket and I love the new UI” but I said “I’ve got my iPhone in my pocket” and he cut me off saying “oh yeah? Me too!”

Myles Martin · July 18, 2018 at 4:29 pm

The way the tech media ran with that easily explained iPhone X hiccup was ridiculous

Saskia van Houtert · July 18, 2018 at 4:34 pm

Never met him, but nice to hear from him

Christa White · July 18, 2018 at 4:38 pm

The announcement of High Sierra was a great Federighi moment

j kane · July 18, 2018 at 4:47 pm

I luv ur vids man!! Keep it up!

j kane · July 18, 2018 at 4:48 pm

Steve jobs made NeXT when he was kicked out of Apple

Jason Ong · July 18, 2018 at 4:59 pm

Craig is really one of my favorites from Apple. He just has this presence. Keep your awesome videos coming!

Emanuel Romano · July 18, 2018 at 5:02 pm

Can’t wait to see the topic I proposed: the lost iPhone 4 prototype! Was it one of the most anticipated videos around here? 😂

El Has Music · July 18, 2018 at 5:03 pm

Apparently i need iOS 11.2 or later to watch WWDC but I used to have it on iOS 7.

Joakim · July 18, 2018 at 5:11 pm

I love Craig, he's a hoot!

MR.iGUIDE · July 18, 2018 at 5:40 pm

So nice and your videos are just freaking awesome with so much detail. Love it.

Arch · July 18, 2018 at 5:40 pm

Wait, wait, wait, so it's Federighi's fault that Ariba is such a big pile of slow shit?

#ThanksFederighi

Harwinder Singh RupaL · July 18, 2018 at 5:55 pm

I only watch apple keynotes because of him.. after steve jobs

Per K Petersen · July 18, 2018 at 5:58 pm

Perfect video 🙂📱⌚️👍. He is good😀. Cheers from Denmark

James bond 007 · July 18, 2018 at 6:03 pm

Future, Tim Cook will be retires, so Craig Federighi will becomes new CEO in Apple. Probably?

Alpha32 _-Channel-_ · July 18, 2018 at 6:04 pm

Nice Work🍎!

Bouncer · July 18, 2018 at 6:06 pm

you never spoke about WWDC 18. It was great too

Samraj Agarwal · July 18, 2018 at 6:34 pm

High Sierra is Mac OS Weed 😛

stigofdunsfold · July 18, 2018 at 6:50 pm

Craig is as enthusiastic off stage as he is on stage. A buddy of mine works down the hall from him and says he’s extremely passionate about Apple and the entire ecosystem

Ethan Merritt · July 18, 2018 at 6:53 pm

iOS 7 WAS AN AMAZING REDESIGN!! 😝😆

SpilledFries · July 18, 2018 at 6:54 pm

History of Cydia

Jim O'Neill · July 18, 2018 at 7:35 pm

The heir apparent replacement for Tim Cook as next Apple CEO.

balderoine · July 18, 2018 at 9:22 pm

I don’t like him. Straight up

Dustin Marquez · July 18, 2018 at 9:26 pm

Can’t wait for the History of WWDC!

Darren Place · July 18, 2018 at 9:49 pm

Thank you! Been waiting for this one for a while 🙂

LMacNeill · July 18, 2018 at 10:19 pm

The history of Hair Force One. 🙂

Josh Guzek · July 18, 2018 at 10:38 pm

History of iPod Touch???

Noah Jones · July 18, 2018 at 11:17 pm

The most charismatic Apple presenter not named “Steve Jobs”

Howie Isaacks · July 19, 2018 at 12:00 am

Thanks for mentioning that iPhone X demo. Most people still think that it meant that Face ID wasn't working properly. Actually, it was working exactly as it was designed to. People believe the negative inaccuracies far easier than they believe the truth. They're morons.

Invincible J · July 19, 2018 at 1:32 am

Woo hoo! He's my favourite Apple person! 😍 great job!

Wistaffion · July 19, 2018 at 1:55 am

My school has 3 gyms lol

Moira Dawson · July 19, 2018 at 2:22 am

You should be getting like 700K views each video. Great work we can see you have put a lot of work into the script and the slides.

Alex · July 19, 2018 at 2:33 am

Love craig! My top apple execs are:

1- Tim Cook
2- Jhony Ive
3- Craig Federeghi
4- Angela Anherdts
5- Phil Schiller

The Analytical Menace · July 19, 2018 at 2:36 am

11:12 – Why did they show MKBHD here though?

Alexander · July 19, 2018 at 3:19 am

I am almost sure he will be the CEO after Tim Cook leaves.

DuhAverageJoe · July 19, 2018 at 3:47 am

Definitely my favorite Apple Exec! How can anyone not like his fun personality and Ted Danson-esque hairstyle?! 😋

Dylan McDonald · July 19, 2018 at 4:41 am

How about History of Major Apple Accessories? (Like AirPods, Pencil, etc.)

IffijooYT · July 19, 2018 at 7:18 am

6:44 OSY

Marten Männa · July 19, 2018 at 9:20 am

btw i love ios 7

Andrew Liem · July 19, 2018 at 10:52 am

can I ask a dumb question? whats the point of voting if U keep making videos about the least voted ones?

TFG_ 85 · July 19, 2018 at 11:09 am

Senoir vauxe poixedount

DragonTechRoyale4k · July 19, 2018 at 11:17 am

Fill Shiler next please

Clancy J. Woods · July 19, 2018 at 11:18 am

craig federighi is my favourite apple staff member that goes on keynotes

Gareth McMurray · July 19, 2018 at 11:49 am

He has a very clear, precise and friendly approach when explaining and outlining Mac and iOs updates. There's a "Jobs" type influence both in his mannerisms and engaging with others.

Hase · July 19, 2018 at 12:21 pm

Craig Federighi putting the MVP in the SVP

101ToonLink · July 19, 2018 at 12:55 pm

Well, I finally subscribed to your channel! Keep up the great work! 🤘🏻

Souris · July 19, 2018 at 2:02 pm

i am not an apple fan, but if anyone hate the flat iOS 7 design, shame on them xD

Saxby Smart · July 19, 2018 at 3:22 pm

History of Scott forstall plz

Fong Kah Chun · July 19, 2018 at 3:41 pm

OS X Sea Lion was a well know joke circulating unofficial Apple discussion forum. Craig just share it on stage

EpicScythe // TheBlueBallG · July 19, 2018 at 4:07 pm

Yay!!!!

Armando Gurfinkel · July 19, 2018 at 5:29 pm

Do Scott Forestall next

Karen Garcia · July 19, 2018 at 8:46 pm

Craig, the man, the myth, the legend!!!!!

Oliver Pan · July 19, 2018 at 9:35 pm

He's the one that makes technology not only cool, but fun at the same time

elijahpepe · July 19, 2018 at 9:53 pm

Hair force one.

iJames · July 19, 2018 at 10:50 pm

Thank you!!!

C O · July 20, 2018 at 3:44 am

Apple software are now written by retards, for retards, and this comes from someone whose first 10 years of computing and programming was completely shaped by the Apple II and the Mac. OS X was good, but iTunes has turned into shit, Photos is shit, Siri is shit, Memoji is shit, Obj-c is shit, Swift is shit, iCloud is shit, Apple TV is shit, Apple Watch is shit. There is not a single Apple product that I desire anymore other than maybe the iMac as a monitor, oh, right, no target display mode. Thanks, Tim Cook, you money grabbing cannot innovate hack.

Jimmy Gunawan · July 20, 2018 at 7:21 am

Just wondering why every video you uploaded just say “..explained”. at the beginning.

Feylog1 · July 20, 2018 at 6:37 pm

the next apple ceo!

Sig Sig · July 20, 2018 at 8:58 pm

HAHAHA HE IS SO FUNNY (NO)

iMuseum · July 21, 2018 at 5:35 am

I remember him as, “That one Mac guy at WWDC”

ThejewelCraft0100 · July 21, 2018 at 3:33 pm

I came out of this knowing only one thing: Wow, he does have nice hair.

Don’t Be Conceited · July 22, 2018 at 5:10 am

I just knew him as the guy with the good hair.

Laurent de backer · July 22, 2018 at 2:45 pm

I was the 900 liker of your video! Hooray 😜

Boucha · July 23, 2018 at 9:08 am

i like to see im n Apple's Keynote….

theipodguy · July 23, 2018 at 5:49 pm

Maybe history of iOS jailbreak? or even Scott Forstall?

Sevencityrandomvids · July 24, 2018 at 5:24 pm

After cook i think craig may take over apple.

MYT · July 24, 2018 at 8:07 pm

He’s the best stage performer at Apple since Steve jobs.
He’s passionate and always excited about what’s new to introduce. Not forgetting his amazing sense of humor.

Craig for CEO.

Gruesome Shadow · July 25, 2018 at 3:24 pm

Start doing 4 options in the voting polls?

Chase Fromm · July 28, 2018 at 4:59 pm

imagine if craig was a weeaboo :3 >w<

nonetrix · July 28, 2018 at 8:33 pm

Craig gets high ytp

Jack Sparrow · July 29, 2018 at 5:42 am

+1 admirer

Carlos Sandoval · July 29, 2018 at 9:10 am

Is this some sort of apple lore series?

Troy Shen · July 31, 2018 at 5:59 am

My lit high school has everything that Craig has

Barry Oneill · July 31, 2018 at 3:15 pm

Its not the same company without Jobs.

Tony N. · July 31, 2018 at 9:09 pm

okay those jokes are meh… chill man

DikoMan · August 1, 2018 at 2:51 pm

His jokes are funny only to Americans, when he used the word weed the joke was a guaranteed success. Americans always giggle at the word weed.

B Ehlenberg · August 4, 2018 at 2:17 am

So this is the asshole responsible for the buggiest crappy iOS. I am still waiting for them to fix defects in IOS 7. Instead the keep making a more bloated less stable POS. I used to be able to run Apple devices for weeks with out requiring a restart. Now I am restarting multiple times a day. And try to use your device in a high latency environment you soon realize the device in your hand is not a powerful computer but rather an input output device. He is just an overpaid con artist.

Fortydroid · August 5, 2018 at 5:43 pm

He's hot tbh.

Russell · August 5, 2018 at 5:45 pm

So why does OS X stay for so many years?

ShivamKrishn Agrawal · August 6, 2018 at 8:25 am

We miss Scott Forstall

sandy vgss · August 10, 2018 at 5:39 am

Can you do a video on criag forstall

Muhammad Danish · August 17, 2018 at 3:59 pm

I would totally buy that if they really named the macOS yoesmite as macOS Weed

AI XP · August 26, 2018 at 8:40 am

He is reason for buggy iOS 11.

Nikki Wright · August 30, 2018 at 6:08 am

Best joke he's ever made is the flat redesign of Mac OS X.

luke timothy · September 4, 2018 at 7:42 pm

I like to call him Craig Ferenghi 🙃

No particular reason other than the similarity. 😅

annoying cunt · September 9, 2018 at 3:02 pm

#CraigForCEO

David Gaboda · October 25, 2018 at 4:49 am

I graduated from TJCA and we never had that much stuff

Dueng Design · January 18, 2019 at 8:36 pm

His hair was all white at 40 years of age?

Croix Fenton · February 13, 2019 at 10:58 pm

How come you are obsessed with imobie

Chase Fromm · March 2, 2019 at 7:43 pm

dude clown craig still lives on to this day!

Chase Fromm · March 21, 2019 at 11:05 pm

he looks like Mitt romney and sounds very similar to him wtf

Boris G · April 17, 2019 at 5:01 pm

My three favourite:

1. Craig federighi
2. Jony Ive
3. Tim cook

Dan Rustle · June 7, 2019 at 5:42 pm

You just read his wiki page and threw in some video clips. I just came from there

Daniel P · June 21, 2019 at 4:17 am

I love Craig. Always makes wwdc so exciting

max dai · June 26, 2019 at 5:39 am

I think he is a hot daddy for sure

Star Butterfly · July 13, 2019 at 5:55 am

Craig is the most entertaining part of Apple's Keynotes to this day!

Akshay Virk · September 11, 2019 at 3:23 pm

Make history of johny srouji pls

ben kingston · October 10, 2019 at 3:02 pm

after tim cooks time at apple has passed i will expect to see Craig leading the company

John Ouyang · November 28, 2019 at 2:53 pm

Craig is a much better presenter than Tim Apple. He should become Apple CEO in the future.

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